For many of these contracts, banks act as market makers by quoting both a bid (price at which they are prepared to buy) and an ask (price at which they are prepared to sell). Banks typically ensure that their exposures to market variables are kept within certain limits, but they do not (usually) eliminate those exposures entirely. As a result, banks are always exposed to some market risk.
Profits If Best Efforts | Profits If Firm Commitment | |
---|---|---|
Can sell at $29 | + $15 million | − $50 million |
Can sell at $32 | + $15 million | + $100 million |
Bidder | Number of Shares | Price |
---|---|---|
A | 100,000 | $30.00 |
B | 200,000 | $28.00 |
C | 50,000 | $33.00 |
D | 300,000 | $29.00 |
E | 150,000 | $30.50 |
F | 300,000 | $31.50 |
G | 400,000 | $25.00 |
H | 200,000 | $30.25 |
The cost of Google’s IPO (fees paid to investment banks, etc.) was 2.8% of the amount raised. This compares with an average of about 4% for a regular IPO.
There were some mistakes made and Google was lucky that these did not prevent the IPO from going ahead as planned. Sergei Brin and Larry Page gave an interview to Playboy magazine in April 2004. The interview appeared in the September issue. This violated SEC requirements that there be a “quiet period” with no promoting of the company’s stock in the period leading up to an IPO. To avoid SEC sanctions, Google had to include the Playboy interview (together with some factual corrections) in its SEC filings. Google also forgot to register 23.2 million shares and 5.6 million stock options.
Google’s stock price rose rapidly in the period after the IPO. Approximately one year later (in September 2005), it was able to raise a further $4.18 billion by issuing an additional 14,159,265 shares at $295. (Why the odd number? The mathematical constant π is 3.14159265…)